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TBT-Branded Partnership Model

A proposed manufacturer-led white-label business, not a software sale. TBT would be the visible brand and commercial owner of the customer offering; we would be the technology, integration and development partner. No deal terms have been agreed.

Proposed commercial responsibilities

StakeholderResponsibilitiesAccountability
TBT — commercial leadTBT-branded product, market positioning, pricing, direct sales, distributor channel, customer relationshipsTBT
Technology partner — usExisting platform technology, engineering, secure integrations, hosting operations, maintenance, roadmap deliveryTechnology partner
DistributorsIntroduce/install equipment, support customer onboarding and potentially resell subscriptions under TBT termsSubject to TBT approval
Service partnersAuthorized assigned-site maintenance, service response and service-level managementSubject to TBT authorization
End customersSee their own installed equipment and locations, monitoring and authorized service informationContracted TBT customers

Ownership and rights — to be negotiated

LayerProposed principle
Customer-facing brand and market offeringTBT-branded. TBT owns the customer relationship and commercial proposition.
Customer/device dataRights and lawful controller/processor duties to be explicitly agreed; not implied from this demo.
Core software, source code and pre-existing IPTechnology partner retains pre-existing technology unless a future executed contract states otherwise.
TBT-specific work and improvementsOwnership, source access, licensing, continuity and exit arrangements agreed before development.
Subscriptions and shared revenueTBT sets customer-facing pricing; mutually agreed defined revenue base, share, billing, tax, refunds and settlements.
Exclusivity, geography and terminationSeparate negotiation; none exists as a result of this concept.

Explore the proposed operating experience

Business workflowInteractive example
Manufacturer overviewExplore TBT model portfolio
Distributor visibilityExplore partner network
Customer and venue visibilityExplore location hierarchy
Service operationsExplore partner service cases
Business valueExplore illustrative KPIs
First pilotRead technical acceptance gates